3

Advertising 2.0: Social Media Marketing in a Web 2.0 World

Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry—like major advertisers setting up shop in Second Life and other alternate realities—have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web 2.0 are many, and missteps by companies that don’t understand the new rules of the game guarantee lost time and money ill spent. Advertising 2.0 ensures that readers understand the advertising options possible in the Web 2.0 environment, provides examples of companies using these options, and offers guidelines for their application.

Advertising 2.0 goes way beyond running banner ads on Web sites and explores the rapidly burgeoning world of social media marketing. Among other things, expert Tracy L. Tuten covers viral marketing, doing online research, advertising within online games, and leveraging online opinions to increase sales or grow a brand. She also describes—way out on the leading edge and sure to turn conventional advertising on its head—how smart marketers let consumers generate ad content for products and brands. While the trade press frequently publishes news of companies using innovative communications techniques, there are hardly any books telling people how to take the plunge into the newest forms of advertising. Advertising 2.0 presents the current state of online advertising, and best practices for using techniques like consumer-generated advertising, social networking, online product reviews, viral video, Second Life, alternate reality games, and more. It also includes case studies and examples of successes and mistakes. Companies and brands featured include Nine Inch Nails, Audi, 42 Entertainment, MySpace, YouTube, Dogster, Vodaphone, Leo Burnett, and others. Best, each method described includes guidelines for getting the most out of the technique, thereby letting advertisers cut through the clutter to touch the hearts of customers worldwide.

Rating: (out of 3 reviews)

List Price: $ 24.95

Price: $ 23.00

BUY NOW: Advertising 2.0: Social Media Marketing in a Web 2.0 World

0

Spammers Take Over Apple’s New Ping Social Network

Spammers Take Over Apple’s New Ping Social Network
Apple launched iTunes 10 with Ping, a new music-oriented social network, on Wednesday. Within hours, the site fell victim to spammers looking to make a quick buck from Apple’s unsuspecting 160 million music lovers exploring the new way to discover what music their friends are listening to.
Read more on NewsFactor via Yahoo! News

0

The Real Social Network: Your Mobile Contacts

The Real Social Network: Your Mobile Contacts
The term “social network” is of course synonymous with online networks like Facebook. But think about what you’re actual social life is like for a second. Are you really closest to the people whose items you “like” the most on Facebook? What about the people you @reply or retweet on Twitter? The people you reblog the most on Tumblr? If you’re anything like me, probably not. Instead, the best …
Read more on TechCrunch

0

Frosmo Calls for Higher Standards of Measurement in Social Web

Frosmo Calls for Higher Standards of Measurement in Social Web
HELSINKI–(BUSINESS WIRE)–Frosmo, a leading social Web services company, today unveiled a whitepaper calling for a new industry standard of online measurement, and proposes a new model, entitled Social Networking Logics (SNL). SNL dramatically differs from existing forms of measurement which focus on total populations, like CPC, CPM or CPA methodologies, and is adapted to the new ways people …
Read more on Business Wire

0

Apple Stuns With Ping, ‘a Social Network for Music’

Apple Stuns With Ping, ‘a Social Network for Music’
As usual there was a flurry of rumors surrounding Apple’s surprise product launch today in San Francisco. The event was live streamed across the web for Mac users only (though there was a work around for PC users). Expectations ranged from updates to the iPod, iTunes and even Apple TV. While Apple CEO Steve Jobs did indeed dazzle his audience with revamped versions of all three products, the big …
Read more on The Atlantic Wire

0

Developer’s Guide to Social Programming: Building Social Context Using Facebook, Google Friend Connect, and the Twitter API, The (Developer’s Library)

In The Developer’s Guide to Social Programming, Mark Hawker shows developers how to build applications that integrate with the major social networking sites. Unlike competitive books that focus on a single social media platform, this book covers all three leading platforms: Facebook, OpenSocial, and Twitter. Hawker identifies the characteristics of superior, highly engaging social media applications, and shows how to use the Facebook platform, Google Friend Connect, and the Twitter API to create them.

You’ll find practical solutions and code for addressing many common social programming challenges, from site registration to search, blog commenting to creating location-based applications. Hawker concludes by walking you through building a complete, integrated social application: one that works seamlessly across all leading platforms, and draws on powerful features from each. Coverage includes

• Working with the Twitter API, including the Search API, Lists API, and Retweets API
• Authenticating users with Twitter OAuth
• Mastering the Facebook API, FQL, and XFBML
• Utilizing the Facebook JavaScript Library for creating dynamic content, and animation
• Exploring the Google Friend Connect JavaScript API, and integrating with the OpenSocial API
• Using Facebook’s tools for sharing, social commenting, stream publishing, and live conversation
• Using the PHP OpenSocial Client Library with Google Friend Connect
• Creating, testing, and submitting Google Friend Connect gadgets

List Price: $ 39.99

Price: $ 25.04

BUY NOW: Developer’s Guide to Social Programming: Building Social Context Using Facebook, Google Friend Connect, and the Twitter API, The (Developer’s Library)

4

How to Advertise a gay social network and create revenue?

Hello, I’m currently trying to start up a Gay Social networking site called HomoSpace.net. Anyhow any ideas of the best way to promote the site? Also AdSense will not allow sites due to its name. (Even though its not a porn site)

Marketing techniques would be greatly arpreciated! Thanks

Answer by Jaybird
Try to optimise the website the best way you can using SEO services – http://www.jasonjsmith.com

0

How much should I be paid as a Social Network coordinator?

I was offered a job to promote an event in May.
I would be taking care of the social networking sites, only Facebook, most likely MySpace also.
Just curious, what would be a good price to charge for this service to be done?
Thanks in advanced

Answer by Ed Atun
Your goal would be to do this job full-time for celebrities and promoters. So charge a low fee to get started. 0. If you do a great job, this could lead to big things later.

0

AOL buys location-based social network service Rally Up for undisclosed price

AOL buys location-based social network service Rally Up for undisclosed price
PALO ALTO, Calif. – Internet company AOL Inc. has purchased location-based social networking service Rally Up for an undisclosed sum. New York-based AOL said Tuesday that Rally Up’s mobile applications will add to its consumer applications unit.
Read more on Minneapolis-St. Paul Star Tribune

01

what social network lets one share photos with non-registered people?

I mean what open social network allows its users to share freely photos and perhaps information to non-registered people?

Answer by guvusto™
I’m not sure but if you need to share photos why not try photobucket or tinypic

01

I want To own something like FaceBook. How can I make my own social network? Does Niche Socializer do the job?

What is the best script, software or tool out there to create or built my own social network? I know it is not going to be cheap. I don’t mind paying money. Thanks!

Answer by Ryan
dunno but could you tell me when you find out?

0

Apple Shows Off New iPods and TV, Unveils Social Network

Apple Shows Off New iPods and TV, Unveils Social Network
Apple fans Web-wide tuned in to an annual music-themed event Wednesday, where Steve Jobs unveiled an updated streaming TV device, funky new iPods — and a social network that’s all about music.
Read more on Fox News

0

Whats the best way to manage to build complex website like amazon ebay social network site?

I know where to find programmers, but in order to build a database driven website to allow people to trade, swap, buy and sell products in social network environment, whats the best approach? hire project manager first? or hire database programmer, php programmer and designer separately? hire a freelancer knows how to do everything? or use large company? Also what makes website like ebay and amazon so expensive to build? because its comlex or because of large traffic?

Answer by jaxicle
http://hotscripts.com

Look for scripts that will do it for you instead of trying to re-invent the wheel.

phpFox is the best program to try and recreate a MySpace type social network. It works better than MySpace too, it doesnt use that godawful ColdFusion garbage.

Something like ebay,

http://www.hotscripts.com/PHP/Scripts_and_Programs/Auctions/index.html

http://www.hotscripts.com/PHP/Scripts_and_Programs/E-Commerce/Online_Catalogs/index.html

http://www.hotscripts.com/PHP/Scripts_and_Programs/E-Commerce/Shopping_Carts/index.html

4

Any suggestions on how to promote my new social network?

I created my own social network for people to come to, to ask for advice or just hang out.

http://letstalkaboutit.ning.com/

It has forums, profiles, user groups, photos, videos, music, blogging and more.

I just don’t know where to promote this.

Answer by Alyssa-Jane
this is a good start.
google, myspace and other places that your “target audience” is drawn to.

i shall check it out, and join maybe.

0

Google Builds Its Social Network Piece by Piece

Google Builds Its Social Network Piece by Piece
Rather than building its own products, Google has taken the acquisition road. How well will they integrate their new acquisitions?
Read more on The Motley Fool

2

Is there an English version of MIXI, the Japanese leading social network?

I wonder if there’s an English version of MIXI in the internet. And I wanna know if the foreigners can join the social networking.

Answer by thecheapest902
>I wonder if there’s an English version of MIXI in the internet.

No.

>And I wanna know if the foreigners can join the social networking.

If you live in Japan and have a Japanese cell phone email address, you can.

0

100+ Upcoming Social Media & Tech Events

100+ Upcoming Social Media & Tech Events
Every week, Mashable puts together a calendar of upcoming social media and web events, parties and conferences. Would you like to have your conference or event listed here? If so, please contact us at least one month before your event…
Read more on Mashable

01

Strangers in the City: Reconfigurations of Space, Power, and Social Networks Within China’s Floating Population

With rapid commercialization, a booming urban economy, and the relaxation of state migratory policies, over 100 million peasants, known as China’s “floating population,” have streamed into large cities seeking employment and a better life. This book traces the profound transformations this massive flow of rural migrants has caused as it challenges Chinese socialist modes of state control.

Rating: (out of 1 reviews)

List Price: $ 60.00

Price: $ 55.00

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0

How can I add ecommerce shopping to a white label social network? ?

I want my social networking site to be able to have an online store where users can purchase, comment and give reviews for the products. Any software / applications out there that combines this?

Answer by Swefil
ZenCart can be custom made to suit such a project, it’s free an opensource

01

How to change the graphic of joomla templates? Is it possible to make a social network community using joomla?

I’m a new user of joomla. I have download some of joomla templates and try to use them. But I don’t know how to change its graphic, such change the background color, pictures, and so on. Is it possible to change them? Can I make social network community and e-commerce application using joomla? Thank’s a bunch! Cheers

Answer by Rasmah.com
Yes you can to change the graphics as you want .. and you can to use it for commerce and many thing else … you just need some plugins .